I think as a kid, I liked those giant hollow eggs that had smarties inside them, and the cadbury cream eggs (sorry Molly, what can I say? I have a sweet tooth! But I'm totally with you on the apple pie and proper cheddar!) Hated and still hate anything black/liquorice flavoured!
Now it's any of the "good" kinds of chocolate. Favourite new tradition here is strawberry crepes.

Happy Easter all!